- When Jason’s email rolled in, I rolled up my sleeves and created a new Basecamp project.
- First up was creating a text document where I started thinking through the assignment by writing.
- I wanted to understand how people are using Basecamp to get this job done today. So I used my imagination, experimented a bit, and leafed through a few example projects to get a good feel for the current state.
I identified two core issues with presenting and giving feedback on creative work with Basecamp:
- The words describing the creative work are disconnected from the presentation of it.
- Feedback on individual creative works is connected to the discussion, not to each piece of work.
- I took what I had learned so far, and tried my hand at creating Job Stories. I wanted these in place to help provide some good gut checks for my work along the way.
- With some of my thoughts jotted down, and a bit of research and experimentation under my belt, I pulled out some paper and markers to sketch out UI concepts.
- With solid concepts in place, I grabbed the HTML + CSS source code from Basecamp and threw it into Jekyll to design and prototype.
- After seeing some promise in a few key UI elements, it was time to dig deeper and see how the concepts worked across the rest of Basecamp. So I created a few to-do lists to help me methodically work through the major areas of Basecamp that might be affected.
- I continued tackling all this design work in HTML + CSS, occasionally hopping into photoshop to create an asset. Ideas and features were created as prototypes, and often evolved and iterated on immediately.
Madison gets a quick team decision
Madison is helping create a new company site. One of her to-dos is to find a great billboard image for the careers section of the site.
After hours scouring stock photo sites she’s put together a handful of options for the careers billboard. Now she wants her team’s input on which one to buy.
She pulls up Basecamp, starts a new message, and attaches the images.
Madison’s message is posted for her teammates to compare the options, comment, ask questions, and make their pick.
Within the hour, Madison gets a few emails letting her know that John picked #3 while the rest of the team’s popular pick was #1.
After reviewing the emails, Madison replies to John’s pick of #3. She asks John what he prefers about it so she and the rest of the team can benefit from his point of view.
A few minutes later John opens up Basecamp to explains his rationale on #3. He also offers that he’s totally fine with the team’s preference for #1.
With everyone’s picks and comments captured, Madison purchases #1 with confidence and continues her work. Thanks Basecamp!